QUALITATIVE RESEARCH
Analysis Without Numbers
© 1999 Bobbi A. Kerlin, PhD
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This slide show was developed for
a presentation at the Association of Computing Machinery, Computer/Human
Interface Forum of Oregon, Portland, OR, October 27, 1999.
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You've recorded the interviews. You've plowed
through tapes and typed reams of transcripts. But it's all just talk --
and you're drowning in data.
Is there some way to account for it all? To make sense of what everyone said? To understand what they were telling you? To build a theory about what they told you?
It's called Qualitative Analysis: a process that is often the precursor to quantitative, statistical work; a process to make the tacit underpinnings of an issue explicit; a process you can use to deepen your understanding of complex social and human factors that cannot be understood with numbers; a process that helps you figure out what to count and what to measure.
